Revealed: The Secret to Achieving Contemporary French Cool
Let’s take a quiz. First question: What do Isabel Marant, Acne Studios, Paul & Joe, and Zadig & Voltaire all have in common? (C’mon fashionistas, you should get this.) Answer: They’re all showing this Paris Fashion Week, of course! Now for a tougher one… Aside from unveiling their Spring/Summer ’14 collections over the next few days, what else do they share? They are (in our humble opinion) the best contemporary French labels that will be revealing their most recent designs.
Renowned for being the epicentre of couture, many would consider France – and Paris specifically – to be one of the world’s most fashionable destinations. But on a day-to-day basis where all things haute may not be the wisest of outfit choices, French mademoiselles still appear effortlessly glam, even when they are channelling a ‘simply thrown on’ aesthetic.
‘How do they do it,’ we hear you cry. After much analysis of the aforementioned urban brands, we at Covetique HQ think we have finally discovered the secret to their sartorial success. You ready? The key to emulating la mode Parisienne, is to retain the classically French slick tailoring, while injecting a slight bohemian and/or rock ‘n’ roll edge to your ensemble. Yeah. It’s that simple.
So, with Paris Fashion Week in full swing until next Wednesday, you can practice perfecting understated chic in your daily look. Now there is no excuse when you can: